The Life of a Tech Recruiter in Silicon Valley

My art. My Passion. My obsession.

Jack's: Let's reconsider our "users"

jacks:

us·er
/ˈyo͞ozər/

Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.

Synonyms
consumer

During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

“Why…

I just stumbled on this blog post by Jack Dorsey (I know I’m late to the party) and found it rather thought provoking. It’s definitely worth a read and certainly applicable to the recruiting industry as well. Is the word “candidate” and “customer” synonymous for your organization’s recruiting function?
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    From an office-wide letter Jack Dorsey sent to Square employees: I’d go a step further and rip out “our” from the...
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  14. kateportman reblogged this from jacks and added:
    Good reasons to use the term ‘customer’ instead of ‘user’
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