Jack's: Let's reconsider our "users" →
I just stumbled on this blog post by Jack Dorsey (I know I’m late to the party) and found it rather thought provoking. It’s definitely worth a read and certainly applicable to the recruiting industry as well. Is the word “candidate” and “customer” synonymous for your organization’s recruiting function?us·er
/ˈyo͞ozər/Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.Synonyms
consumerDuring a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.
“Why…
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coolmobile reblogged this from jacks and added:
우리가 고객을 user가 아닌 customer로 불러야하는 이유에 대해 잭돌시가 남긴 포스팅이디.
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dskaletsky reblogged this from jacks and added:
I think Jack’s perspective on the term “user” vs “customer” is an interesting one. I don’t totally agree, but I like...
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harinisridharan reblogged this from jacks and added:
There is a third option: “Michael” :) - http://harinisridharan.wordpress.com/2013/02/13/michael-centered-design/ jacks:
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darlakbrown reblogged this from jacks and added:
Jack brings up a good point about whether the term “users” is too distant and cold, albeit this is not a new argument. I...
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